Multiple Choice
Which of the following is a question marketers address with regard to message construction?
A) Should an ad present a conclusion or should the consumer be allowed to reach his own conclusion?
B) Should comparative ads that directly compare one brand against another be developed?
C) Where should important information be placed?
D) Should the message be straightforward and simple, or complex?
E) all of these choices
Correct Answer:

Verified
Correct Answer:
Verified
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