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The 2011 Chinese New Year Is the Year of the Rabbit

Question 62

Multiple Choice

The 2011 Chinese New Year is the year of the rabbit. So many Chinese consumers are purchasing bunnies as pets, thinking they will bring luck and prosperity to them. Cultures in which superstitions and myths play a big role tend to be high on which CSV dimension?


A) femininity
B) power distance
C) individualism
D) short-term orientation
E) uncertainty avoidance

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