Solved

One Company Has Identified Its Customer Base Using Variables Such

Question 55

Multiple Choice

One company has identified its customer base using variables such as age, gender, and occupation. What type of analysis has this company performed?

A) microanalysis
B) psychographic analysis
C) PRIZM analysis
D) demographic analysis
E) macroanalysis

Related Questions

Q50: Which generation was born between 1965 1966

Q51: Consumers use products or objects, called status

Q52: Which term refers to the reliance on

Q53: Culture is hierarchical.

Q54: Sociologists studying societies throughout the world find

Q56: A group of students who start elementary

Q57: Other countries besides the United States have

Q58: The term homogamy refers to mental and

Q59: _ refer to the societal expectations for

Q60: The best approach to marketing to Hispanic