True/False
The utilitarian influence of groups refers to the ways in which consumers use the behaviors and attitudes of reference groups as information into making their own decisions.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q143: Group influence on brand selection tends to
Q144: The process through which young consumers develop
Q145: Opinion leaders are consumers who have great
Q146: Lance is trying to be the top
Q147: The sandwich generation consists of those consumers
Q148: Facebook, which is an Internet website where
Q149: Thomas and Maria have been married to
Q150: A consumer who is hired by another
Q152: Many fraternities and sororities assess fines against
Q153: Which type of reference group influence occurs