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Members of the American Marketing Association Know Each Other Professionally

Question 15

Multiple Choice

Members of the American Marketing Association know each other professionally and meet twice a year at conferences. Some members work on research together, but most do not see each other any other times except for during the conferences. Which type of group is the American Marketing Association for its members?


A) primary group
B) secondary group
C) tangential group
D) distant group
E) professional group

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