Solved

Compensating Consumers to Talk About, or Promote, Products Without Disclosing

Question 136

Multiple Choice

Compensating consumers to talk about, or promote, products without disclosing that they are working for the company is an unethical marketing practice called _____.


A) infiltrating
B) opinion leadership
C) surrogate consumer
D) shilling
E) diffusion

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q131: The spreading activation process refers to the

Q132: Two types of word-of-mouth influences are organic

Q133: Which type of social power occurs when

Q134: The household life cycle (HLC) represents a

Q135: A dissociative group is a group _.<br>A)

Q137: The process through which young consumers develop

Q138: A nonconformity group is a group that

Q139: A group of individuals who has significant

Q140: Which type of family consists of three

Q141: In the United States, the President has