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    CB Study Set 3
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    Exam 11: Consumers in Situations
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    Which Type of Shopping Behavior Is Characterized by Situational Memory
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Which Type of Shopping Behavior Is Characterized by Situational Memory

Question 117

Question 117

Multiple Choice

Which type of shopping behavior is characterized by situational memory, utilitarian orientation, and spontaneity?


A) impulsive shopping
B) compulsive shopping
C) unplanned shopping
D) primary shopping
E) secondary shopping

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