The Decision-Making Approach That Is Used by a Consumer Depends

Multiple Choice

The decision-making approach that is used by a consumer depends heavily on the _____.

A) price and quality of the products/brands considered
B) amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision
C) amount of involvement a consumer has with a product category or purchase and the amount of social influence affecting the decision
D) age and education of the consumer making the decision
E) number of family members involved in the decision process