Multiple Choice
Laurie has a Honda Accord that she really loves. She and her husband have owned several other Honda automobiles over the years. She's even convinced several family members and friends to buy Hondas. Recently, however, she had a bad service experience at the Honda dealership in the city she just moved to. Nevertheless, she will still purchase a Honda Civic this year for her daughter and another Honda Accord when she needs a new car in a few years. Which of the following does this illustrate?
A) brand loyalty
B) brand inertia
C) brand longevity
D) brand consistency
E) brand personality
Correct Answer:
Verified
Correct Answer:
Verified
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