Many Consumers Shop at Walmart Every Week or So Even

Multiple Choice

Many consumers shop at Walmart every week or so even though they don't really like shopping there. They don't have any real attachment to the store, it's just that they don't want to pay higher prices elsewhere. Which of the following best describes this phenomenon of repeatedly shopping at Walmart without a commitment or attachment to the store?

A) brand loyalty
B) brand inertia
C) brand equity
D) brand habituation
E) habitual shopping