Multiple Choice
Joanna is overwhelmed with the amount of information available when trying to decide on a laptop computer purchase. She is exhausted from trying to understand all the technical jargon, so she decides that she will use price as an indicator of quality to arrive at a satisfactory, rather than optimal, decision. What practice does this illustrate?
A) minimizing
B) brand inertia
C) brand loyalty
D) suboptimization
E) satisficing
Correct Answer:
Verified
Correct Answer:
Verified
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