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    Exam 12: Decision Making I: Need Recognition and Search
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    A Consumer's Perceived State for Which He or She Strives
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A Consumer's Perceived State for Which He or She Strives

Question 47

Question 47

Multiple Choice

A consumer's perceived state for which he or she strives is referred to has the _____.


A) actual state
B) extended state
C) ideal state
D) desired state
E) aspirational state

Correct Answer:

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