Joseph A Bank, a Men's Clothing Store, Has Recently Started Advertising

Multiple Choice

Joseph A. Bank, a men's clothing store, has recently started advertising weekly sales such as "three suits for the price of one," or "get 30% off your first item, 50% off the second, and 70% off the third." This type of advertising might result in consumers thinking the quality is not very good in order to offer such deep discounts. This advertising and promotion serves as a(n) _____ to consumers regarding the quality of the product sold in the store.

A) signal
B) cue
C) determinant attribute
D) underlying attribute
E) promotional influence