Many Sales Managers Are Assessing Whether Equipping Their Salesforce with Tablets

Multiple Choice

Many sales managers are assessing whether equipping their salesforce with tablets, such as Apple's iPad or Motorola's Zoom, will be beneficial. They are examining the features available and the benefits they offer as well as the value provided by those benefits and comparing these two product offerings on these features, benefits, and value. Through this process, these managers will form _____, which are mental assessments of the presence of attributes and the benefits associated with those attributes.

A) decision rules
B) determinant criteria
C) judgments
D) feature analyses
E) differentiations