Multiple Choice
The two major types of rules that consumers use when selecting products are _____.
A) primary and secondary
B) utilitarian and hedonic
C) compensatory and noncompensatory
D) feature-based and attribute-based
E) superordinate and subordinate
Correct Answer:
Verified
Correct Answer:
Verified
Q1: What are product categories? Give an example
Q39: Distinctions at basic levels in a consumer's
Q40: Compensatory rules are often used in low-involvement
Q41: A consumer researcher wants to understand the
Q43: Relevant criteria are the evaluative criteria that
Q45: Evaluations are generally more relevant and meaningful
Q47: _ are mental assessments of the presence
Q48: Underlying attributes are sometimes referred to as
Q49: The ability of a consumer to make
Q49: Using which rule does the consumer set