Using Which Decision Rule Does a Consumer Begin Evaluating Options

Multiple Choice

Using which decision rule does a consumer begin evaluating options by first looking at the most important attribute and eliminating any option that does not meet a minimum cutoff point for that attribute and where subsequent evaluations proceed in order of importance until only one option remains?

A) compensatory
B) lexicographic
C) elimination-by-aspects (EBA)
D) disjunctive
E) hierarchical