Which of the Following Statements Regarding Consumers' Use of Decision

Multiple Choice

Which of the following statements regarding consumers' use of decision rules is FALSE?

A) Noncompensatory rules are not used in high-involvement situations.
B) Consumers can combine decision rules in order to arrive at a final solution.
C) Studies have revealed that the lexicographic rule is very common.
D) Consumers actually use the rules quite frequently.
E) Consumers usually make comparisons mentally, without the strict use of a mathematical formula.