Multiple Choice
Which of the following statements is FALSE regarding consumer satisfaction?
A) Consumer satisfaction is a relatively enduring consumer trait.
B) Consumer satisfaction is a postconsumption phenomenon because it is a reaction to an outcome.
C) Like other emotions, satisfaction results from a cognitive appraisal.
D) Satisfaction is a relatively mild emotion that does not create strong behavioral reactions.
E) none of these choices are false
Correct Answer:
Verified
Correct Answer:
Verified
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