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    Exam 15: Consumer Relationships
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    Negative Public Publicity Occurs When Negative Word-Of-Mouth Spreads on a Relatively
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Negative Public Publicity Occurs When Negative Word-Of-Mouth Spreads on a Relatively

Question 58

Question 58

True/False

Negative public publicity occurs when negative word-of-mouth spreads on a relatively large scale, possibly even involving media coverage.

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