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In Which Situation Is a Business Least Vulnerable to Defections

Question 28

Multiple Choice

In which situation is a business least vulnerable to defections?


A) satisfied customers, high competitive intensity, and low switching costs
B) dissatisfied customers, low competitive intensity, and high switching costs
C) dissatisfied customers, high competitive intensity,and low switching costs
D) satisfied customers, low competitive intensity, and low switching costs
E) satisfied customers, low competitive intensity, and high switching costs

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