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    Exam 15: Consumer Relationships
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    True Consumer Loyalty Consists of Both a Pattern of Repeated
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True Consumer Loyalty Consists of Both a Pattern of Repeated

Question 98

Question 98

Multiple Choice

True consumer loyalty consists of both a pattern of repeated behavior and _____.


A) positive WOM
B) confirmation
C) customer inertia
D) customer commitment
E) customer empathy

Correct Answer:

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