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  3. Study Set
    CB Study Set 3
  4. Exam
    Exam 16: Consumer and Marketing Misbehavior
  5. Question
    A Central Component for Understanding Consumer Behavior Is _____, Which
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A Central Component for Understanding Consumer Behavior Is _____, Which

Question 48

Question 48

Multiple Choice

A central component for understanding consumer behavior is _____, which is also the focal motivation for consumer misbehavior.


A) value
B) exchange
C) trust
D) esteem
E) self-actualization

Correct Answer:

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