A Business Puts a Product, with a Non-Distinctive Mark, into the Marketplace

Multiple Choice

A business puts a product, with a non-distinctive mark, into the marketplace. Through continued use of the mark over time, a vast majority of consumers exclusively associate the non-distinct mark with the owner's business. Which of the following best describes this circumstance?

A) Suggestive mark
B) Secondary meaning
C) Generic
D) Arbitrary or Fanciful