Once Starbucks Had Established Itself as a Presence in Thousands

Multiple Choice

Once Starbucks had established itself as a presence in thousands of cities internationally,the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise,including compilation CDs and high-speed wireless access.

A) product-development
B) market-penetration
C) diversification
D) market-development
E) conglomerate