By Equipping Its Sales Force with Handheld Devices with Bar-Code

Multiple Choice

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade's sales reps have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

A) sales information systems
B) order-to-payment cycles
C) cookies
D) cohort segmentation
E) competitive intelligence gathering