Multiple Choice
The most common instrument used to collect primary data is the ________.
A) human eye (through observation)
B) Internet
C) bar-code reader (behavioral data research)
D) video camera (e.g., focus-group research)
E) questionnaire
Correct Answer:
Verified
Correct Answer:
Verified
Q40: Companies interested in market potential have a
Q41: A low market-penetration index indicates _.<br>A) substantial
Q42: You have been asked to develop a
Q43: Because of their versatility and speed,the use
Q44: A high market-penetration index suggests that _.<br>A)
Q46: Which of the following is the best
Q47: Primary data can be collected in several
Q50: The company's estimated share of market demand
Q124: Most large companies use outside marketing research
Q141: Especially popular with such companies as Procter