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  3. Study Set
    Marketing Management Study Set 3
  4. Exam
    Exam 4: Conducting Marketing Research and Forecasting Demand
  5. Question
    Marketers Are Increasing Being Held Accountable for Their ________ and Must
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Marketers Are Increasing Being Held Accountable for Their ________ and Must

Question 3

Question 3

Multiple Choice

Marketers are increasing being held accountable for their ________ and must be able to justify marketing expenditures to senior management.


A) product quotas
B) employees
C) own training
D) investments
E) personal character traits

Correct Answer:

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