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    Marketing Management Study Set 3
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    Exam 4: Conducting Marketing Research and Forecasting Demand
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    ________ Is the Art of Anticipating What Buyers Are Likely
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________ Is the Art of Anticipating What Buyers Are Likely

Question 70

Question 70

Multiple Choice

________ is the art of anticipating what buyers are likely to do under a given set of conditions.


A) Forecasting
B) Market penetration
C) Demand
D) Market buildup
E) Brand development

Correct Answer:

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