One Set of Consumers,during a Focus-Group Session,indicated That Dell Computers

Multiple Choice

One set of consumers,during a focus-group session,indicated that Dell computers reminded them of a surfer,Apple computers were equated to a mad scientist,and IBM computers to Scrooge from the Dickens's tale.Which of the following qualitative research approaches matches to the approach described above

A) Projective techniques
B) Visualization
C) Brand personification
D) Laddering
E) Pyramiding