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    Marketing Management Study Set 3
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    Exam 4: Conducting Marketing Research and Forecasting Demand
  5. Question
    Many Managers See Marketing Research as a Fact-Finding Operation
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Many Managers See Marketing Research as a Fact-Finding Operation

Question 60

Question 60

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Many managers see marketing research as a fact-finding operation.Is this a correct view Explain.

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Managers expect the researcher to design...

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