All of the Following Would Be Among the Peppers and Rogers's

Multiple Choice

All of the following would be among the Peppers and Rogers's four-step framework for one-to-one marketing that can be adapted to CRM marketing EXCEPT ________.

A) customizing products, services, and messages to each customer
B) interacting with individual customers to learn their needs
C) always offering the lowest price
D) differentiating customers in terms of their needs and value to the company
E) identifying your prospects and customers