All of the Following Are Methods to Form Strong Customer

Multiple Choice

All of the following are methods to form strong customer bonds EXCEPT ________.

A) creating superior products, services, and experiences for the target market
B) making it easy for customers to reach the appropriate company personnel and express their needs, perceptions, and complaints
C) organizing and making accessible a database of information on individual customer needs, preferences, contacts, purchase frequency, and satisfaction
D) running award programs recognizing outstanding employees
E) concentrating the planning and management of the customer satisfaction and retention process within the marketing department