Building a Database Would Not Be Worthwhile for a Company

Multiple Choice

Building a database would not be worthwhile for a company in all of the following cases EXCEPT ________.

A) where the product is a one-in-a-lifetime purchase
B) where customers show little loyalty to a brand
C) where the company already has an above average relationship with its customers
D) where the unit sale is very small
E) where the cost of gathering the information is too high