Multiple Choice
A niche is characterized as being all of the following EXCEPT that ________.
A) the customers in the niche have a distinct set of needs
B) the customers will pay a premium to the firm that satisfies their needs
C) the niche is not likely to attract other competitors
D) the customers generally have smaller amounts of income
E) the nicher gains certain economies through specialization
Correct Answer:
Verified
Correct Answer:
Verified
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