Multiple Choice
Jose and Erika have just divorced.Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika
A) Life stage
B) Benefits
C) Age segment
D) User segment
E) Occasion segment
Correct Answer:

Verified
Correct Answer:
Verified
Q96: Illustrations of personality segmentation would include culture-oriented,
Q105: When a symphony orchestra targets people who
Q112: Explain the concept of the Long Tail
Q113: Kim is a young professional who enjoys
Q113: Johnson & Johnson broadened its target market
Q116: Consumers that consistently buy the same brand
Q117: Which of the following statements accurately describes
Q118: What is customer cloning and how is
Q119: Not everyone is in favor of local
Q135: Rock band Foo Fighters created a digital