Multiple Choice
A marketer is interested in segmenting a business market based on technology and customer capabilities.Which of the following major segmentation variables would most likely be used by the marketer to assist with the task
A) Demographic variables
B) Purchasing approaches
C) Situational factors
D) Personal characteristics
E) Operating variables
Correct Answer:
Verified
Correct Answer:
Verified
Q26: A market segment consists of a group
Q45: In the _ step of the market
Q78: If married and unmarried women respond similarly
Q102: In _ marketing,the firm operates in several
Q105: Give an example of how a company
Q105: When a symphony orchestra targets people who
Q108: Assume that you have decided to use
Q112: Explain the concept of the Long Tail
Q135: Rock band Foo Fighters created a digital
Q142: Markets are almost always homogeneous.