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    Marketing Management Study Set 3
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    Exam 8: Identifying Market Segments and Targets
  5. Question
    Identify the Five Decisional Roles People Can Play in the Buying
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Identify the Five Decisional Roles People Can Play in the Buying

Question 27

Question 27

Essay

Identify the five decisional roles people can play in the buying decision.

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The five roles are: ...

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