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    Marketing Management Study Set 3
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    Exam 9: Creating Brand Equity
  5. Question
    ________ Are Those Trademarkable Devices That Serve to Identify and Differentiate
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________ Are Those Trademarkable Devices That Serve to Identify and Differentiate

Question 97

Question 97

Multiple Choice

________ are those trademarkable devices that serve to identify and differentiate the brand.


A) Brand elements
B) Brand value
C) Brand perception
D) Brand image
E) Brand tracks

Correct Answer:

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