According to Scott Bedbury's Book,A New Brand World,all of the Following

Multiple Choice

According to Scott Bedbury's book,A New Brand World,all of the following are considered to be important principles for 21st-century branding EXCEPT ________.

A) consumers will tell you what your brand image should be
B) relying on brand awareness has become marketing fool's gold
C) you have to know it before you can grow it
D) great brands establish enduring customer relationships
E) all brands need good parents