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    Exam 9: Creating Brand Equity
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    The Face of Betty Crocker Has Been Updated Several Times
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The Face of Betty Crocker Has Been Updated Several Times

Question 126

Question 126

Multiple Choice

The face of Betty Crocker has been updated several times in the past 75 years without losing any of its brand recognition.This brand element is ________.


A) likeable
B) transferable
C) adaptable
D) protectible
E) memorable

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