Multiple Choice
Marketers of Mountain Dew created the multicity Dew Action Sports Tour where athletes compete in skateboarding,MBX,and freestyle motocross events to establish a meaningful ________ with its 12-24-year-old target market.
A) brand element
B) brand contact
C) internal brand
D) brand salience
E) brand asset
Correct Answer:
Verified
Correct Answer:
Verified
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