IBM's E-Business Campaign Not Only Helped to Change Public Perceptions

Multiple Choice

IBM's e-business campaign not only helped to change public perceptions of the company in the marketplace,it also sent a signal to employees that IBM was determined to be a leader in the use of Internet technology.This is an example of ________.

A) leveraging secondary associations
B) linking internal and external marketing
C) integration marketing
D) permission marketing
E) brand tracking