Multiple Choice
Customers can now buy Jeep strollers and apparel,which are not manufactured by Jeep,but are instances where Jeep has received payment from the manufacturers of these products to use Jeep's brand name.These items are considered ________.
A) licensed products
B) family products
C) line extensions
D) brand extensions
E) subbrands
Correct Answer:

Verified
Correct Answer:
Verified
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