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  3. Study Set
    Marketing Management Study Set 3
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    Exam 12: Setting Product Strategy
  5. Question
    Moving ________ Carries Risks
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Moving ________ Carries Risks

Question 25

Question 25

Multiple Choice

Moving ________ carries risks.The new brand can cannibalize core brand sales and lower the core brand's quality image.


A) up-market
B) two ways
C) one way
D) down-market
E) none of the above

Correct Answer:

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