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Betty Crocker Cake Mixes Using Hershey Syrup in Its Cake

Question 51

Multiple Choice

Betty Crocker cake mixes using Hershey syrup in its cake mixes and "Lunchables" lunch combinations with Taco Bell tacos are examples of what special type of branding


A) Mixed branding
B) Ingredient co-branding
C) Co-branding
D) Self-branding
E) None of the above

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