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    Marketing Management Study Set 3
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    Exam 13: Designing and Managing Services
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    Services Differ as to Whether They Meet a Personal Need
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Services Differ as to Whether They Meet a Personal Need

Question 123

Question 123

Multiple Choice

Services differ as to whether they meet a personal need or a ________.


A) quality need
B) production need
C) business need
D) functional need
E) customer need

Correct Answer:

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