Executives Often Complain That Pricing Is a Big Headache

Multiple Choice

Executives often complain that pricing is a big headache.Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.

A) divergently
B) too high
C) intrinsically
D) independently
E) concurrently