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    Marketing Management Study Set 3
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    Exam 14: Developing Pricing Strategies and Programs
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    ________ Sets a Ceiling on the Price the Company Can
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________ Sets a Ceiling on the Price the Company Can

Question 97

Question 97

Multiple Choice

________ sets a ceiling on the price the company can charge for its products.


A) Government regulations
B) Market forces
C) Costs
D) Demand
E) Competition

Correct Answer:

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