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    Exam 14: Developing Pricing Strategies and Programs
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    An Increasing Number of Companies Are Basing Their Prices on the Customer's
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An Increasing Number of Companies Are Basing Their Prices on the Customer's

Question 81

Question 81

Essay

An increasing number of companies are basing their prices on the customer's perceived value.Explain the concept of "perceived value" and identify the key to pricing in this manner.

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Perceived value is made up of several el...

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