Multiple Choice
When a retailer puts a sign on a product that says "reduced" or a retailer puts a sign on a product that says "compare to XXX at $10.00 more," the retailer is encouraging what kind of pricing psychology for its shoppers
A) Reference pricing
B) Price cues
C) Price leadership
D) Going-rate pricing
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
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